360 Property Data
CoreLogic powers businesses with unrivaled property data, insights and technology.
Explore Our DataWith Precision Marketing, you can identify prospects much faster than traditional marketing methods. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers when it matters most.
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other indicative factors enhance understanding of your customer’s purchasing intent to add context, remove noise, and improve lead scores—helping you transform leads into qualified opportunities.
With Precision Marketing, you can identify the right customers, with the right message, at the right time. No more general messages or cold calls. You can now engage with people by understanding their purchasing intent to offer products to facilitate their home-buying journey.
Sometimes the best business opportunities are with the people you already know.
In a market with tight inventory and high interest rates, finding new business is more difficult than ever. So instead of casting your net wider, build deeper relationships with your current customers to keep business in-house and provide your customers with a better overall experience.
Precision Marketing allows mortgage lenders and servicers to mine their own customer databases and identify customers who are in the market for a new home, looking to refinance, or considering a home equity loan.
By using a combination of CLIP data and location intelligence, we can help you identify which of your customers are currently in the market so you can beat the competition by sending out the right message at just the right time.
These days, to get into wallets, you need to get ahead of the competition.
Identify when current or potential customers are looking to make major home goods purchases before they even buy a home.
Precision Marketing is the most accurate way to identify and engage with in-market shoppers. Our proprietary solution unlocks a wealth of data traditional marketing methods can’t capture and helps you turn that data into action. As a leading provider of property insights and innovative solutions, CoreLogic marries location and property intelligence to uncover shopper insights that go beyond foot traffic. This allows you to create comprehensive customer profiles and segments based on shopping habits, cross-shopping trends, and even whether they are in the market for a new home.
In the competitive world of property and auto insurance, timing is everything. Understanding when a consumer is in the market to make a purchase is critical to ensuring you’re there at the right moment. Whether they’re an existing policyholder or a potential new customer, Precision Marketing from CoreLogic helps you meet consumers precisely when they need you.
Precision Marketing combines advanced location and property intelligence to enable carriers, brokerages, and agencies to identify in-market shoppers for a home, auto, motorcycle, RV, boat, and more. This powerful tool provides your marketing team with the insights needed to create a detailed profile of your “ideal customer,” allowing for targeted marketing efforts that go beyond broad geographic areas.
Target Intent: Focus on in-market home buyers with pinpoint accuracy.
Boost Conversions: Increase your conversion rates by reaching the right audience.
Reduce Costs: Cut acquisition expenses by avoiding blanket marketing strategies.
Minimize Risk: Target consumers based on your risk appetite and geographic markets.
By leveraging this combination of data, insurance companies can significantly enhance their marketing efficiency, reduce acquisition costs, increase conversion rates, and ultimately deliver better results. Discover how CoreLogic’s Precision Marketing can revolutionize your approach and bring your marketing efforts to the next level.
Lenders are confronting declining mortgage volumes and the growing effort required to acquire and retain customers. Additionally, they must adapt to the shifting expectations of tech-savvy borrowers who demand speed and convenience in the mortgage industry.
The main goal is to provide a transformative solution that empowers lenders to identify customers demonstrating strong purchasing behaviors using property and location data.
Precision Marketing enables faster and more accurate prospect identification, better engagement and a competitive edge based on comprehensive and near real-time data insights. This reduces customer acquisition costs (CAC) and increases marketing efficiency.
CLIP (CoreLogic Integrated Property) is a groundbreaking property identifier that grants access to in-depth data on every property parcel in the U.S., giving lenders comprehensive property knowledge and a competitive edge.
Property, location and client data linked via CLIP help identify interested buyers by identifying customers visiting listed properties for sale. This information is used to optimize conversion rates and improve ROI.
Lenders need to ensure continued customer engagement as the industry moves away from third-party cookies and regulations limit the use of cookies for advertising.
Precision Marketing is a viable alternative to cookie-based advertising since it focuses on in-market and high-intent customers and can enrich our client’s CRM with new insights about their customer’s purchasing intent.
Read our use case datasheet for more details on how Precision Marketing will help you get ahead of the competition.
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CoreLogic’s CLIP identifies each property by a unique number, aggregating comprehensive, highly accurate data so you can make critical decisions with better information. Learn more about how CLIP underpins CoreLogic’s products and services.
Prepare for the future with Climate Risk Analytics™ by CoreLogic® — a comprehensive climate model that combines property data, financial data, and peril data to help you predict the climate’s impact on your properties.
Supercharge your data with the CoreLogic® Discovery Platform™ — a secure, cloud-native data exchange and analysis ecosystem that delivers property insight in days, not months.